Alpha Omega
March 5, 2018 | Alpha Omega

Alpha Omega Collective Launches

We’re excited to let you know about today’s launch of the new Alpha Omega Collective, the umbrella brand for vintners Robin and Michelle Baggett’s three wineries – Alpha Omega in Napa Valley, Tolosa in San Luis Obispo, Calif., and Perinet in Spain’s Priorat. This newly-formed group marks an exciting milestone for the Baggetts and strengthens the connection between all three brands while propelling future growth.

“After my wife, Michelle, and I purchased a sizeable interest in Perinet last summer, we knew it was time to bring all our wine labels under a single brand name,” Robin Baggett said. “As we expand our vision as vintners, we are looking to follow the model of impeccable hospitality and singular wines established by our flagship brand, Alpha Omega. From there, it was natural to call our master brand the Alpha Omega Collective.”

The Alpha Omega Collective also replaces Tolosa Direct as the direct-to-trade wholesale component for Alpha Omega, Tolosa and Perinet. The staff remains the same.

With the creation of the Alpha Omega Collective comes the U.S. launch of Perinet, the jewel of the prestigious Priorat, one of Spain’s two DOQ regions. Located 90 minutes southwest of Barcelona in Catalonia, the estate vineyard and modern, architecturally-designed winery, which was completed in 2003, specializes in ultra-premium Grenache and Carignan, as well as international varietals, grown on picturesque, terraced slopes. Perinet is the essence of the Priorat, handcrafting deep, concentrated wines with structure and balance. Alpha Omega Winemaker Jean Hoefliger serves as the consulting winemaker at Perinet, where Toni Sánchez-Ortiz is the winemaker, and at Tolosa.

The distance from Alpha Omega to Tolosa to Perinet may be immense, yet common threads bind these estates to form a cohesive triangle. The Baggetts’ passion for discovering singular properties that each offer a pure expression of its respective region’s terroir brings a philosophical continuity to the Alpha Omega Collective. Each winery showcases its deep regional roots where the influence of the sea and stunning, rock-laden soils combine to produce world-class wine with unique accents. The individual personalities are unmistakable, but the Alpha Omega Collective stands as one.

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