Andy Erickson has made wine at Harlan Estate, Screaming Eagle and Staglin Family Vineyards. He has built his own labels and a consulting practice that includes some of the most celebrated addresses in Napa Valley. In January 2021, he added Alpha Omega to that list. The partnership did not start with a contract. It started with a bottle of Cabernet Sauvignon from Oakville that the two winemaking teams made together, and the results were too good to walk away from.

Jeff Knowles built his career managing some of the world’s most celebrated luxury properties, including a hotel in Tuscany that Travel and Leisure voted number one in Europe in its first two years of operation. Then Alpha Omega brought him home to Napa Valley, where he grew up and first fell in love with wine. Two years after joining as Estate Manager, he has been named the winery’s first-ever Chief Operations Officer. Here is the story of how a luxury hotelier became the person raising the bar on hospitality at one of Napa’s most beloved wineries.

Henrik Poulsen and Jean Hoefliger made wine together for nearly 14 years. First at Newton Vineyard. Then at Alpha Omega, where the two of them helped build a brand new winery into one of Napa Valley’s most celebrated labels. In 2013, Poulsen left to lead winemaking at Acumen Wines. In April 2019, he came back. This is the story of a reunion six years in the making and what it means for every bottle that carries the Alpha Omega name.

There are 249 Master Sommeliers in the entire world. Bob Bath has been one of them since 1993, making him one of the first 25 in the United States to earn the title. He has consulted for The French Laundry, taught at the Culinary Institute of America and spent a decade as National Sales Manager for Shafer Vineyards. In November 2018, he brought all of that to the Alpha Omega Collective. Here is why Robin Baggett says the partnership was a natural fit.

Downtown Napa has become one of the most exciting wine destinations in California, and the Alpha Omega Collective is planting its flag right in the middle of it. Opening this winter at 1245 First Street, directly across from the Archer Hotel, the new tasting room will be the first place guests can experience Alpha Omega, Tolosa and Perinet side by side. Three wineries. Three regions. One address in the heart of Napa.

Only two wineries in the world operate it. Chateau Margaux in Bordeaux is one. Alpha Omega in Rutherford is the other. Meet Alien, the patented optical grape sorting robot that uses delta robotic technology and high-precision cameras to remove up to 400 unwanted pieces of material per minute from the sorting line. Winemaker Jean Hoefliger calls it the difference between Versace and J.C. Penney. Here is how it works and why it matters for every bottle that leaves the winery.

When the North Bay Fires tore through Napa Valley in October 2017, Alpha Omega Wine Club members and supporters had one question: how can we help? Nine months later, the answer looked like two nights of barefoot dancing, big bottle pours, a 1929 fire truck dispensing cocktails in the vineyards and 30,000 meals on their way to Redding. This is the story of the Big Bottle Benefit BBQs, the artists who came back stronger and the community that showed up for itself.

To reach the right wine lovers, you need someone who already knows them. Lisa Porter Gilley spent eight years managing VIP visits for H. William Harlan at Harlan Estate and Meadowood, and another eight as Vice President at Robb Report, building relationships with some of the world’s most discerning luxury consumers. In July 2018, she brought all of that to Alpha Omega. Here is why Michelle Baggett says the hire was a perfect fit.

Alpha Omega in Napa Valley. Tolosa in San Luis Obispo. Perinet in the ancient slate soils of Spain’s Priorat. Three wineries built on the same belief: that great wine begins with the right piece of land. In March 2018, Robin and Michelle Baggett brought all three together under one name. This is the story of how the Alpha Omega Collective was born, what it stands for, and where it is headed.

When the wildfires tore through Napa Valley on the night of October 8, 2017, Robin and Michelle Baggett did not wait. They cooked 30,000 meals for first responders during the crisis, donated tasting room sales to relief efforts and opened the door for their Wine Club members and supporters to help. By January 2018, the Alpha Omega Foundation had raised $100,000 and delivered every single dollar to the Napa Valley Community Foundation and the Rutherford Volunteer Fire Department. This is the story of a community that showed up for itself.

Alpha Omega has always believed that great wine deserves to be told as well as it is made. In December 2017, the winery took a significant step toward that belief by creating a brand new role and filling it with one of Napa Valley’s most respected marketing minds. Rhett Gadke spent 18 years helping build Bounty Hunter Rare Wines from a small catalog into a consumer-direct leader in fine and rare wine. Now he brings that same instinct for storytelling and brand building to the Rutherford Bench.