When the North Bay Fires tore through Napa Valley in October 2017, Alpha Omega Wine Club members and supporters had one question: how can we help? Nine months later, the answer looked like two nights of barefoot dancing, big bottle pours, a 1929 fire truck dispensing cocktails in the vineyards and 30,000 meals on their way to Redding. This is the story of the Big Bottle Benefit BBQs, the artists who came back stronger and the community that showed up for itself.
To reach the right wine lovers, you need someone who already knows them. Lisa Porter Gilley spent eight years managing VIP visits for H. William Harlan at Harlan Estate and Meadowood, and another eight as Vice President at Robb Report, building relationships with some of the world’s most discerning luxury consumers. In July 2018, she brought all of that to Alpha Omega. Here is why Michelle Baggett says the hire was a perfect fit.
Alpha Omega in Napa Valley. Tolosa in San Luis Obispo. Perinet in the ancient slate soils of Spain’s Priorat. Three wineries built on the same belief: that great wine begins with the right piece of land. In March 2018, Robin and Michelle Baggett brought all three together under one name. This is the story of how the Alpha Omega Collective was born, what it stands for, and where it is headed.
When the wildfires tore through Napa Valley on the night of October 8, 2017, Robin and Michelle Baggett did not wait. They cooked 30,000 meals for first responders during the crisis, donated tasting room sales to relief efforts and opened the door for their Wine Club members and supporters to help. By January 2018, the Alpha Omega Foundation had raised $100,000 and delivered every single dollar to the Napa Valley Community Foundation and the Rutherford Volunteer Fire Department. This is the story of a community that showed up for itself.
Alpha Omega has always believed that great wine deserves to be told as well as it is made. In December 2017, the winery took a significant step toward that belief by creating a brand new role and filling it with one of Napa Valley’s most respected marketing minds. Rhett Gadke spent 18 years helping build Bounty Hunter Rare Wines from a small catalog into a consumer-direct leader in fine and rare wine. Now he brings that same instinct for storytelling and brand building to the Rutherford Bench.
4,461 acres. One commitment. In December 2017, Robin and Michelle Baggett permanently protected Monticello Ranch on the shores of Lake Berryessa from development, completing one of the largest agricultural conservation easements in Napa County history. It is a story about land, legacy and leaving something behind worth more than anything money could build.
When PGA Tour players Chesson Hadley and Scott Brown decided to donate for every birdie and eagle at the 2017 Safeway Open in Napa, Robin and Michelle Baggett didn’t hesitate. Alpha Omega pledged 10% of all tasting room wine sales across the four-day tournament to Samaritan’s Purse, supporting communities devastated by Hurricanes Harvey, Irma, Maria and Jose. Here is the story of how a chance visit to the winery turned into something much bigger.
Robin Baggett, vintner of Alpha Omega winery in Napa Valley and sister winery Tolosa in San Luis Obispo, is pleased to announce the acquisition of a significant interest in Perinet, an estate vineyard and modern, architecturally-designed winery in the prestigious Priorat DOQ region of Spain.
400 kilowatts of solar power. Saltwater batteries. A monthly PG&E bill cut by 93 percent. Alpha Omega didn’t just go green in 2016, it set a record doing it.
Every dollar raised at Auction Napa Valley stays right here in Napa, funding community health and children’s education. In 2016, Alpha Omega was proud to contribute $780,000 to that mission. Read the full story of an unforgettable weekend.
The International Chardonnay Symposium, (ICS), TheChardonnaySymposium.com, the world’s foremost gathering of premium Chardonnay producers, sommeliers, trade and enthusiasts, announced the official medal winners of the 2016 International Chardonnay Symposium Wine Competition. The Best of Show award was especially meaningful for vintner Robin Baggett, the proprietor of Alpha Omega in Napa Valley and Tolosa Winery in San Luis Obispo.
